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Hadid's modeling career began when she was 18 years old with a commercial project for Flynn Skye. She also appeared in modeling projects such as Lesa Amoore's "The Swan Settings", alongside actor Ben Barnes, and Holly Copeland's "Smoking Hot". Hadid also modeled for Hanna Hayes' Fall/Winter 2013 Collection, and did campaign work for Chrome Hearts, the family brand of her best friend, Jesse Jo Stark During London Fashion Week, she exclusively opened for Versus (Versace). During Milan Fashion Week, she opened shows for Alberta Ferretti and Fendi, walked for Max Mara, Moschino, Versace and Bottega Veneta, and closed for Philosophy di Lorenzo Serafini. She also starred in Topshop's Denim campaign. In June, she was featured in Givenchy's Fall/Winter campaign. In July, alongside Frank Ocean, Kate Moss, and others, she was featured in the Calvin Klein Fall/Winter campaign. In August, she starred in J.W. Anderson's Fall/Winter campaign. She also photographed her close friends, the Stark family, for W . In October, she starred in Misha Collection's campaign, "Gold by Misha". On November 30, she made her Victoria's Secret Fashion Show debut. On December 13, she announced her first clothing line with longtime friend and partner, Chrome Hearts.